Greycat Associates is led by the Paralympian, Matt Lloyd, who has represented Great Britain in both Para Ice Hockey and Sitting Volleyball, including at the 2006 Paralympics in Turin.  During his career Matt has provided consultancy to a number of organisations including Epic Records, Gut Records, Weaver Vale Housing Trust, the English Ice Hockey Association and the National Ice Skating Association (British Ice Skating).

Additionally Matt have been involved in setting up some significant, and successful, organisations including Ultramotive Media Services, Manchester Storm, Goo! Records, Leeds Chiefs and Birmingham Sport.  Matt is also a member of a number of boards including Sport Birmingham and Drake Music.

As an organisation we work with a number of associates who are are selected and utilised depending on a clients needs.